P站视频

Author: Chloe O’Donnell and Christabell Ndive

At P站视频, we serve a diverse and dynamic research community. From researchers to readers, from research funders to institutions, and niche disciplines to society at large. Each group has its own unique needs, goals and challenges. To truly serve these players, we need to understand them. That’s where market research comes in. 

Through surveys, interviews, and other forms of qualitative and quantitative research, we are able to gather insights straight from the communities we serve. These insights help us develop new and existing products and services. Because we ensure we listen and learn from what we hear, hopefully this also fosters trust and greater engagement from the research community.  

Beyond this, we also dive into a diverse range of key topics that are meaningful to our audiences and the advancement of science and scholarship. This includes white papers on research integrity, peer review, the significance of open data, research assessment, and concerns about AI. Internally, this provides P站视频 with a better understanding of the wider research and scholarly publishing landscape.   

But it’s not just about internal improvements. We also share our findings back with the research community in the form of white papers, articles, blog posts and open data platforms like Figshare, so others can benefit from them and conduct their own analysis. Let’s take a closer look at some of the insights we’ve uncovered through recent work. 

Surprising insights – what the data reveals

Sometimes, the most valuable insights are the ones we didn’t expect. For example, we conducted a survey in partnership with Nature to explore research integrity training in Australia, UK, US, India, Japan, China, and Brazil. While we had heard anecdotally from researchers that training was often lacking, we were surprised by just how rare it is. We found that only 7–29% of researchers in any country surveyed were required to demonstrate understanding via a mandatory test. These findings are explored in our white paper on research integrity, which recommends stronger institutional leadership and tailored hybrid training to embed research integrity across academia. 

Similarly, our , which has been conducted since 2014, has revealed how usage patterns have shifted over time. A decade ago, researchers primarily turned to social media to connect with peers. Since then, social media has become a much more common way to discover and read research content. In 2024, three-quarters of active researchers worldwide reported using social media platforms for work-related purposes, with 82% of them relying on these platforms to find research content. 

Why collaboration strengthens our research 

Although P站视频’s Market Intelligence team is specialised in the design and implementation of market research, we don’t work in isolation. We collaborate with teams across departments such as editorial, publishing, marketing, communications, product, and customer service. These teams offer expert knowledge to help us ask the right questions, ensure our research is grounded in real-world needs and hopefully avoid corporate-speak!

This collaborative approach leads to shared ownership of the findings, which makes it more likely that insights will be acted upon. We understand researchers are extremely busy and have competing demands for their time, so, we prioritise research where findings will be actioned to improve products and services for the research community.  

For example, across various surveys and one-to-one interviews with journal authors, we identified that there was limited awareness and understanding of open access funding available to them. In response, we recommended to the UX Research and product teams at P站视频 the need to enhance for authors to access clear information about various sources of funding that could be used to cover an APC (article processing charge). This tool now displays the full APC price and identifies whether an  author’s institution has signed an agreement with P站视频 to fully or partially cover the APC.

But we can only reflect the voices of those who take part in our research activities. That’s why we encourage our community members to participate. Your input really does help to shape the future of research communication. 

Looking ahead – what's next? 

There are quite a few upcoming initiatives that we’re excited about! Our work continues to explore the evolving needs, challenges, and opportunities facing the research community. Here are just a few of the areas we’re currently focusing on: 

• ‘’: We’ll be sharing findings from new research regarding the role and value of negative or null results in the scientific record. 

• Bias in Academic Publishing: Exploring perceptions of bias in scholarly publishing and what can be done to address it. 

• AI in Research: Understanding how researchers and institutions access and make use of AI tools, and how this is reshaping research communication.

• 2025: We’re launching another follow-up of our global social media survey to explore how researchers are navigating the evolving digital environment.

Want to take part and share your voice? to receive invitations to participate in upcoming research. 

To our research participants:  

Thank you to the tens of thousands of you who have contributed to our research activities in recent years – your input is invaluable. We can only represent the voice of those who participate in our research activities – which is why it’s important that anyone invited takes part and has their say!